'Rocheland'

Roche Farma España

What?

Support for change management while moving their headquarters.

How?

We turned Google+ into Rocheland’s communication channel to create conversations and promote active listening of employees. Thanks to a group of internal ambassadors, we were able to give voice to and involve people in all of the project’s initiatives.

We also organized the Rocheland Showroom Experience, a visit to the new headquarters still under construction, getting employees involved in picking out office furniture. Among other initiatives, we wrote a guidebook with all the information they would need to be prepared for their new space, in true Lonely Planet style.

Why?

To actively involve Roche people in the headquarters move, transforming them into active change agents.

Results

400

active users in Google+

125

participants in the Showroom Experience

Title

89%

satisfied on the first day

'Birdy'

Auchan Retail España

What?

Digital platform change communicated to all employees.

How?

Accompanying all employees during the ‘migration’ process and explaining to them how to ‘fly’ to Gmail, using the offline working environments as our main information channels and creating a network of trained and well-known ambassadors to respond to their colleagues’ questions and concerns and to promote activities in the new platform. The last days of the campaign included a countdown that ended in a big bash to welcome employees at the end of their flight to Gmail.

Why?

To encourage all the employees of Auchan Retail España to move their email to a new digital platform and to encourage them to use the new internal social network.

Results

+3.700

active users in the MiAire Google+ community