'Dan City'

Dentsu Aegis Network

What?

Welcome pack for new recruits in app format.

How?

The app shows a city divided into three neighbourhoods. The first, ‘The City Doors’, offers highlights for your first day in the company (logistics, schedules, authorisations, security, etc.), the second, ‘Neighbours’, introduces all the other companies in the Dentsu Aegis Network and the third, ‘A City in Motion’, explains the benefits and programmes for employees (CSR, agile working, climate surveys and staff evaluations, development plan, etc.). The app also incorporates gamification, so users can learn about their company by playing a game.

Why?

An app to learn everything you need to know about the company and put all the contents just a click away, in a dynamic way adapted to the user’s information consumption habits.

Results

Ongoing

'miRED'

Red Eléctrica de España

What?

Daily management of ‘miRED’, intranet and the main internal communication channel at Red Eléctrica.

How?

Every day we monitor internal communication needs to shape information to make it friendlier and to support all departments in a personalised and continuous way. We develop corporate content and apply our editorial expertise to create news that supports and reinforces the messages conveyed through the internal communication campaigns we launch. We combine the messages with an innovative graphic identity, which allows us to connect with the user. Visits have skyrocketed, deepening our connection with users.

Why?

To ensure that employees know their company better by sponsoring the tool as a common space where they can share quality content and to encourage people to actively participate.

Results

+2.000

monthly average users

+1.300

editorial contents viewed

+100

likes per month

Portal 'ahora'

Asitur

What?

Launch of a centralised communication area.

How?

The portal was structured according to the needs employees identified. It includes a newsletter each user can voluntarily sign up for, choosing the content they want to be informed about. The channel’s editorial line focuses on the employee’s interests and has a team of Internal Correspondents who provide relevant information for each area.

Why?

To give employees, most of whom work in the contact centre, the opportunity to easily locate everything they need to know to stay up-to-date about what is going on at the company and to use the information in a way tailored to their interests, both in the company and from their mobile devices or at their homes.

Results

7.000

views a month

600

users a month

150

newsletter subscriptions