'Conecta'

Cepsa

What?

Engagement program focused on own Employee Experience Map method.

How?

We began with a listening phase in which we were able to identify the ‘moments of truth’ at Cepsa and the emotional impact they have on employees through a series of workshops led with the design thinking methodology. With this information, we were able to identify a series of initiatives to meet employee expectations during all the stages of their journey in the company, so they feel they are at their dream company. The next step will be to create cross-company working groups to transform the proposed projects into real initiatives. The Employee Value Proposition will be communicated with the help of the Allies, a group of in-house influencers identified by analysing the company’s organizational network.

Why?

To improve Employee Experience with active listening, generating a promise of Cepsa employer branding and offering a strategic internal communication plan aligned with employee expectations and the company’s strategy.

Results

105

allies identified as internal influencers

80

listening hours

20

workshops

250

participating employees

+3.500

opinions collected